List of the best product marketing books of all time sorted by rating. The most popular and recommended books for product marketing managers. Dominate your category!
Hooked
Recommended by: Andrew HubermanLearn about how successful companies design products that people become obsessed with. This book lays out a four-step process that will keep your customers coming back without expensive advertising or intense marketing. It discusses the psychology behind why we get attached to certain products and how businesses can leverage that knowledge in making their offerings indispensable. It should be the ideal book for an entrepreneur, designer or anyone else interested in creating habits that foster customer loyalty and drive long-term success. Learn the secrets behind creating an irresistible product that keeps users coming back for more.Contagious
The science behind why certain ideas and products become viral. This book brings up factors that contribute to the shareable content from social currency and triggers to emotional resonance. Examples from life are backed up by research and teach how messages, stories, and products can be crafted in a way that people just have to share them with someone. Perfect for marketers, business owners and anyone who wants to get his or her ideas to stick, it gives extremely practical strategies to increase visibility and engagement in a noisy world. How to harness the power of word of mouth to help spread the word far and wide.Made to Stick
Recommended by: Bernard ArnaultChip and Dan Heath reveal the anatomy of ideas that catch on and stick in the mind. In such bright anecdotes and a clear analysis, according to which concepts remain in memory, they disassemble these principles. Practical tools filled this book for everyone to be able to communicate more effectively so that their messages are, if not understood, then certainly remembered and long-lasting.Inspired
Understanding the Principles and Practices of Great Technology Product Management. Areas to touch on include the product vision, strategy, design, and execution. Leading and building high-performance product teams. This is further deepened by being applied through case studies and real practical examples from the best in technology companies. Strongly focused on the customer, experimentation, and a high degree of continuous improvement.Crossing the Chasm
Recommended by: Robert Kiyosaki, Bill GurleySuccessful transition into the mainstream market, from the innovator-early adopter market, with great scale, using smart strategies and insights. A handbook for Tech Start-ups preparing to scale products. It outlines market acceptance challenges and provides practical advice to position, market, and sell technology in competitive landscapes. Ideally suited to entrepreneurs and marketers who are determined to fill that gap and assert a dominant position within their industry.The Mom Test
Fitzpatrick presents a revolutionary approach to customer validation for startups and new products. He argues that traditional customer interviews often lead to biased or unhelpful feedback. The "Mom Test" provides a framework for asking the right questions to gain genuine insights into customer needs and behaviors. Fitzpatrick offers practical techniques for conducting effective customer conversations, avoiding common pitfalls, and extracting actionable information.Obviously Awesome
Dunford provides a practical guide to positioning products effectively in the market. She outlines a five-step process for identifying and leveraging a product's unique value. The book emphasizes the importance of context in shaping customer perceptions and offers strategies for differentiating products from competitors. Dunford draws on her extensive marketing experience to provide real-world examples and actionable advice. She addresses common positioning pitfalls and offers techniques for crafting compelling value propositions.Positioning
A seminal work that first introduced the idea of product/brand positioning. Success is based on one's ability to stake out a unique position in the mind of the customer, based on its needs and perceptions in relation to its competitors. Includes strategies for staking and defending a powerful market position with compelling value propositions. Must-read for every marketer, advertiser, and business strategist.The Product Marketing Manager
It provides an all-round guide on the role and responsibilities of the product marketing manager, including the critical elements of market research, positioning, messaging, and go-to-market strategy. Practical tips and frameworks on how to launch and market successful products. Insights and experiences are shared by seasoned product marketers, along with real-world examples.Product Marketing Debunked
This will demystify an otherwise complex world of marketing products and take you through a practical roadmap to success. This includes the basics of understanding customer needs, building irresistible value propositions, and driving the adoption of products. You can leverage practical insights and real-life examples from the author's experience in leading product marketing teams.
