The narrative makes it a point to challenge myths around starting and running a business and why the prevailing assumptions are a major hindrance to business success. The narrative also lays a clear demarcation of working in your business versus working on it. A case study of Sarah's pie shop gives an outline of the same. It shares crucial technical, managerial, and entrepreneurial skills insight to drive business growth. The book takes readers through the stages of business development from the infancy stage to adolescence and finally maturity, while at the same time insisting on the need for systems, strategic planning, and a clearly defined vision for its intended success.
