Best Content Marketing Books

Book rating updated 9.05.2024

List of the best content marketing books of all time sorted by rating. The most popular and recommended content strategy books. Boost audience engagement!

  1. Building a StoryBrand

    9 902 ratings

    It is how you will build clean, compelling brand messaging that will drive customer engagement. It is based on storytelling principles to help readers put their brand in a position where it acts like a guide helping heroes (customers) surmount their challenges. A step-by-step process of creating a "BrandScript" to clarify a message and create marketing materials that will resound.

  2. Everybody Writes

    1 886 ratings

    A book that gives insight into making compelling content for the web, may it be a blog post or social media update, webpage or email newsletter. It calls for clear, brief, and interesting writing so that the message speaks as directly to the reader as possible. It's packed with handy tips and techniques to get over writer's block, how to edit your work, and change your writing style for different formats and audiences.

  3. Influencer

    1 735 ratings

    YouTube influencer Brittany Hennessy gives us a practical and motivating playbook to get behind the driver's wheel in taking control of our digital presence and finding authority on social media. She tells the tale of building an audience of millions by learning about personal branding, creating content, pushing through self-doubt, and making money through strategies like affiliate marketing. This book is a valuable resource for aspiring influencers and business owners looking to leverage social media to grow their brand. Hennessy also provides insights into the challenges and rewards of turning your passion into a successful career as an influencer.

  4. Epic Content Marketing

    456 ratings

    A complete guide on producing attractive content that will pull in and retain customers, designing a content marketing plan, developing great content, and distributing it effectively over the right channels. Herein, it will be emphasized that one knows their audience and provides such an audience with value. It could be on the basis of informative, entertaining, or shareable content. Case studies and practical examples from tried and tested successful content marketers with lessons from them.

  5. They Ask You Answer

    378 ratings

    A guide to inbound marketing, guiding you on how to answer your customer's questions and address their pain points by supplying them with valuable, pertinent information. Argues that through being a trusted resource to your audience, you can drive more leads and build better relationships that will drive more sales. A framework on how to create content that educates, informs, and inspires, this call to action is how one should execute that inbound marketing strategy by following a series of actionable suggestions.

  6. Inbound Marketing

    402 ratings

    This is a complete guide to marketing and, attracting, engaging, and delighting the customers by the use of inbound techniques through the development of content, optimization for search engines, and later promotion in the various social platforms. It discusses that the old methods used by outbound marketing tools, such as advertising and cold-calling, are no longer effective and that new thinking for businesses is the creation of valuable content that will naturally bring in customers. In the book, there will be a step-by-step of an inbound marketing strategy, case studies, and practical examples.

  7. Content Rules

    389 ratings

    An essential read as it provides clear insight on how to create content that works: content that is compelling, relevant to the right audience, and drives results. The main tenets or guiding principles to effective content creation include understanding your audience, the voice to use, and the kind of storytelling that would appeal to the audience. It also offers practical advice on how to create content in different forms, from blog posts to social media updates, videos, and podcasts, with many examples of different case studies of successful content marketers.

  8. The Content Code

    275 ratings

    Some manuals on creating sharing-initiated content for social media and driving its engagement provide only arguments based on great content development. In a very noisy digital world like ours today, the stakes are higher: crack the social sharing and virality code. A framework for developing shareable and engaging content, with hands-on steps for its promotion to grow a loyal audience.

  9. Content Inc.

    237 ratings

    Guidelines on how to build a business of valuable content and create an attraction circle around an audience before launching the product or service. It explains how content is the soul of any entrepreneurship and why the audience is built with consistent and quality content that leads the business in the long run. The content-driven six-step business development process gives practical advice alongside case studies.

  10. Content Marketing Strategy

    12 ratings

    Comprehensive guide for the development and execution of a content marketing strategy that impacts business results. Key components in any successful content marketing program—how to gain audience insights, develop and deliver stories, and measure your program. A framework for aligning content with business goals and delivering a cohesive brand story across channels. Case studies and practical examples from the leaders in brand development.


  • What are the best content marketing books ever written?

    These are the top 10 best books on content marketing of all time and for this year (2024) sorted by rating:

    • "Everybody Writes" by Ann Handley
    • "Epic Content Marketing" by Joe Pulizzi
    • "The New Rules of Marketing and PR" by David Meerman Scott
    • "Killing Marketing" by Joe Pulizzi and Robert Rose
    • "The Content Formula" by Michael Brenner and Liz Bedor
    • "They Ask You Answer" by Marcus Sheridan
    • "Content Chemistry" by Andy Crestodina
    • "The Content Code" by Mark W. Schaefer
    • "Inbound Content" by Justin Champion
    • "Content - The Atomic Particle of Marketing" by Rebecca Lieb.
  • What are the best books on content marketing for beginners?

    List of must read books you should study to get started:

    1. "Content Inc." by Joe Pulizzi
    2. "They Ask, You Answer" by Marcus Sheridan
    3. "Epic Content Marketing" by Joe Pulizzi.
  • What are the best books on content strategy?
    1. "Content Strategy for the Web" by Kristina Halvorson and Melissa Rach
    2. "The Content Strategy Toolkit" by Meghan Casey
    3. "Content Design" by Sarah Richards
    4. "Managing Enterprise Content" by Ann Rockley and Charles Cooper
    5. "Content Everywhere" by Sara Wachter-Boettcher
    6. "The Web Content Strategist's Bible" by Richard Sheffield
    7. "Content Strategy at Work" by Margot Bloomstein.