Imagine just being at the helm of a company where innovation and creativity reign supreme. This New York Times bestselling book gives a tour behind the scenes of Pixar Animation Studios and unlocks the secrets to success. The book concentrates on how culture can be created, which is supportive of creativity and innovation. Basing on the experiences of one of the co-founders, it provides great lessons and instructs on how to manage teams, eliminate barriers, and support an environment for new ideas. This is a must-read for anyone looking to unlock the creative potential within their organization or team.