The narrative is a revolutionary approach to business that fundamentally changed the game on how new products are built and launched. It promotes validated learning, rapid scientific experimentation, and a number of counterintuitive practices that are making the development of new products for the market faster. This practice enables the measurement of real progress and learning from customers. The emphasis is on creating a minimal viable product to kickstart the learning process as swiftly as possible. That is why, increasing of the method's adoption by startups and well-established companies has been happening of late, as it allows for innovation to be carried out more efficiently and more effectively, hence making this the basic guide for today's business landscape entrepreneurs and innovators.
