This book offers readers a key insight into building and running a startup. It covers tough decisions and challenges entrepreneurs face, giving insights into the author's personal experiences. It focuses on problem-solving and leadership in difficult situations, underlying that in business there are no easy answers. It is a guide that helps maneuver the twists and turns of startup life by availing practical wisdom to overcome challenges on the way to success. Good for those currently running businesses or those who aspire to, this piece demonstrates how to forge ahead in the tough things that come with being the head-top of a company.