The autobiography presents the story of Sam Walton, founder of Walmart, on how he built from the ground up to what has grown to be one of the largest retail chain globally. The book is about his business philosophy and provides insight into what importance he placed upon customer service, frugality, and an unyielding pursuit of excellence. He has shared lessons he learned from his successes and failures with his readers and through this process revolutionized retailing with his low prices/high volume ethos. His stories and reflections inspire entrepreneurs and anyone who wants to engage in business with a mindset to build it into a successful organization founded on core values and innovative strategies.