Best Personal Branding Books

Book rating updated 9.05.2024

Stand out from the crowd! List of top books on building personal brand sorted by rating. The best personal branding books of all time for a must-read.

  1. Building a StoryBrand

    9 902 ratings

    It is how you will build clean, compelling brand messaging that will drive customer engagement. It is based on storytelling principles to help readers put their brand in a position where it acts like a guide helping heroes (customers) surmount their challenges. A step-by-step process of creating a "BrandScript" to clarify a message and create marketing materials that will resound.

  2. Influencer

    1 735 ratings

    YouTube influencer Brittany Hennessy gives us a practical and motivating playbook to get behind the driver's wheel in taking control of our digital presence and finding authority on social media. She tells the tale of building an audience of millions by learning about personal branding, creating content, pushing through self-doubt, and making money through strategies like affiliate marketing. This book is a valuable resource for aspiring influencers and business owners looking to leverage social media to grow their brand. Hennessy also provides insights into the challenges and rewards of turning your passion into a successful career as an influencer.

  3. Superfans

    758 ratings

    Pat Flynn helps entrepreneurs and content creators create an excited, profitable fan base, whether they are just starting out or further along the journey. His strategies help you build meaningful connections, thus engaging supporters and transforming mere fans into "superfans" who will speak passionately on your behalf about your brand, products, and mission.

  4. Badass Your Brand

    592 ratings

    How to Create Your Bold and Daring, True Brand to Be Noticed in an Overcrowded Marketplace: It argues that every entrepreneur or freelancer who needs to get clients and grow their business must have powerful personal branding. Great advice on developing a unique voice for your brand, how to create compelling content, and how to self-promote online and offline.

  5. Reinventing You

    611 ratings

    How to brand yourself and reinvent your career: A hands-on guide for the professionals who aspire to survive and succeed in rapidly moving job markets and changing industries. Step by step to defining a unique selling proposition, building reputation, and effective promotion. With the exercises and self-assessment tools, one will come closer to goal setting and developing a personal brand strategy.

  6. You Are The Brand

    363 ratings

    Personal branding guide that emphasizes authenticity, vulnerability, and storytelling. It tells you why your personal brand is your most valuable asset in the digital age and that the secret to a successful brand lies in just being you and sharing your unique story with the world. Practical advice on how to develop a brand identity, create compelling content, and build authentic relationships with one's audience is offered, with exercises and prompts for self-reflection and personal growth.

  7. I Am My Brand

    240 ratings

    A book that tells a handbook for entrepreneurs and creatives in personal branding: consideration in authenticity and telling one's story. The book argues that, in a very crowded marketplace today, a very strong personal brand is everything, and it provides guidelines for developing and communicating a unique brand identity. Case studies and interviews with successful personal brands are part of the book.

  8. From Individual to Empire

    113 ratings

    Guide for personal branding that really holds your hand through the journey, from solopreneur to business empire. Personal branding roadmap to scale your personal brand and build a thriving business around your expertise and passion. That will cover areas like defining your niche, creating meaningful content, and growing your audience. Case studies and interviews of some of the entrepreneurs who managed to build a successful business from their personal brand:.

  9. Personal Branding For Dummies

    105 ratings

    It is an all-in-one guide to personal branding: it takes one through the process of defining one's identity, building an online presence, and effective networking. Provide practical tips and techniques to help you create a powerful personal brand that will portray your uniqueness and strengths. Social media advice, public speaking advice, and other vital elements to personal branding are included.

  10. Creative Personal Branding

    63 ratings

    Personal branding guide that is focused on creativity and innovation, stating that one can only become successful and obtain a job in the current highly competitive job market through the creation of a strong, unique, and unforgettable personal brand. Provides you with a framework for creating a personal branding strategy that is in line with your passions and values, but it also focuses on your unique talents and accomplishments. Case studies and examples of creative personal branding in action.

  11. Forged by Fire

    28 ratings

    A guide to help build a resilient and authentic personal brand that can withstand life's vagaries and failures, adversity through taking risks, and the ability to learn from failure. This book will share practical advice for developing mental toughness, adaptability, and a growth mindset. It draws examples and personal stories from her journey as an entrepreneur and brand builder.


  • What are the best personal branding books ever written?

    These are the top 10 best books on building personal brand of all time and for this year (2024) sorted by rating:

    1. "The Brand You 50" by Tom Peters
    2. "You Are a Brand!" by Catherine Kaputa
    3. "Personal Branding for Dummies" by Susan Chritton
    4. "Reinventing You" by Dorie Clark
    5. "Brand Against the Machine" by John Michael Morgan
    6. "The Road to Recognition" by Seth Price and Barry Feldman
    7. "Branding Pays" by Karen Kang
    8. "Captivate: The Science of Succeeding with People" by Vanessa Van Edwards
    9. "Platform" by Cynthia Johnson
    10. "Known" by Mark Schaefer.
  • What are the best books on building personal brand for beginners?

    List of must read personal branding books you should study to get started:

    1. "Crush It!" by Gary Vaynerchuk
    2. "The Personal MBA" by Josh Kaufman
    3. "Platform" by Cynthia Johnson.