I Am My Brand

I Am My Brand - Kubi Springer
4.6
240 ratings
Kubi Springer
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4.6
240 ratings
Kubi Springer
A book that tells a handbook for entrepreneurs and creatives in personal branding: consideration in authenticity and telling one's story. The book argues that, in a very crowded marketplace today, a very strong personal brand is everything, and it provides guidelines for developing and communicating a unique brand identity. Case studies and interviews with successful personal brands are part of the book.