Books by Robert Cialdini

In an utterly fascinating investigation, the author delves into the reasons why people say "yes" and how to apply these understandings in countless different situations. The six common principles of persuasion are the following: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. The book gives practical insights and strategies of how one can be a skilled persuader, yet it does alert a reader to how such techniques may be used in a way against them. This indispensable guide amplifies personal influence, while providing tools for defending against manipulation in everyday life.

The outcome is a powerful new strategy by which 'pre-suasion' - the all-important moment before delivery of a message - can be used to create “privileged moments” for change. The following is an attempt at this - where the book focuses on the timing and contexts of delivery, making privileged moments out of the instant that the audience or reader will take to introduce the message and continuing with the development of direction of the message so that your audience is ready to take it in. The book brings to light the hundreds of thousands of small nuances which, if done right,

With research and real-life examples, the following discusses psychological strategies for influencing and persuading others. It lays bare how the awesome power of tiny changes in communication and behavior can dramatically change the outcome of negotiations, advertising, and interpersonal dealings. A really important book.