This book is a must-have among books on branding, providing a step-by-step guide to the launch of a new brand or rebranding of an existing one. It covers major issues, including the definition of a brand's mission and purpose, market research, the development of a brand strategy and design, and the creation of a strong visual identity with compelling illustration. The book includes case studies of successful brands, interviews with successful entrepreneurs and branding experts, practical tools, and templates to develop a brand launch plan and measure success.
