Donald Miller

It is how you will build clean, compelling brand messaging that will drive customer engagement. It is based on storytelling principles to help readers put their brand in a position where it acts like a guide helping heroes (customers) surmount their challenges. A step-by-step process of creating a "BrandScript" to clarify a message and create marketing materials that will resound.

Although it's not Donald Miller's book, this results-driven, no-nonsense guide to creating a marketing plan that really delivers business results is still relevant today in the age of digital marketing. It cuts through to the core of the elements of an effective marketing strategy: from defining a target audience to creating a persuasive message and channel selection that will reach your customers. Full of case studies and examples from successful businesses of all sizes.